On Thursday, December 8, Roots Canada will begin selling specially designed T-shirts to support the official launch of the ‘This Shirt Built a School in Africa’ initiative. In a three-way partnership involving Roots, the Michael ‘Pinball’ Clemons Foundation (MPCF) and the Academy of Lions, the project focuses on raising funds to support the building of schools in Sierra Leone and Kenya, providing marginalized youth with much-needed educational opportunities.
“The commitment to build schools in Africa is only possible through the bounty of great, caring, compassionate Canadians,” says ‘Pinball.’ “We hope many people will wear ‘This Shirt’ because it can help change lives forever in such a positive way. We owe special thanks to community builder and visionary of ‘This Shirt’ The Academy of Lions and to our friend and champion, the incomparable Bob McCown of Fan 590 Radio, for using his platform to ultimately give birth to This Shirt.”
Retailing at $29.95 each, the 100% cotton T-shirts are designed by The Academy of Lions and made in Canada. They will be available in both men and women’s styles, and are offered in black with the project name printed in large white lettering. The shirts can be purchased online at www.roots.com with free shipping across Canada and the United States and at select Roots locations in Toronto, Vancouver and Ottawa. All net proceeds will be donated to the MPCF.
All proceeds from the sale of this shirt will support Pinball’s goal of building schools for marginalized children in Africa through Free The Children’s Adopt a Village Program. For every 500 shirts that are sold, a school in Africa will be built. To track the initiative’s progress, ThisShirt.com will be updated regularly to provide information on where schools are being built, and how many have been constructed to date.