Louis Vuitton Pays Tribute to Muhammad Ali

Louis Vuitton pays tribute to The Greatest – Muhammad Ali with the digital experience The Greatest Words enlisting rapper and actor Yasii Bey (formerly known as Mos Def) and calligrapher Niels Shoe Meulman explore the word “Life” and its relation to the boxing icon. The film itself focuses on Ali’s courage and ability to stand up for his own ideals. Watch below.

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