Nike – London Olympic Games – Sportswear Technology

The Olympic Games and innovative sportswear technology go hand-in-hand, and London 2012 has seen brands like Nike showcasing their most forward-thinking designs. Crane.tv met up with Nike’s Global Design Director for the Olympics Marin Lotti, and athletic legend Carl Lewis to hear about the latest innovations coming out of the Nike research lab and how these elite technologies are being translated into every-day sportswear for the general public. Featured briefly in this film, shouts for the 21st Century Windrunner, smartest looking piece of kit currently in use at the gameshttp://nikeinc.com/

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