Gant Rugger: Unkempt Sprezzatura

GANT Rugger Unkempt Sprezzatura

The way to many people’s hearts is food, but for others it’s stylish clothes. GANT Rugger combined the two with its latest Unkempt Sprezzatura campaign for Fall/Winter 2012 enlisting restaurant owners and New York food scene favourite Philip Winser and Ben Towill—owners of The Fat Radish and Ruschmeyer’s in Long Island’s Montauk, respectively to model the latest line of clothes and be the face of GANT Rugger for the upcoming season. Designer Christopher Bastin created a collection that marries both “The Chef” and “The Restaurateur” as his inspiration that addresses the full-range of foodie’s wardrobe from sportswear inspired pieces to tailored suits and sportcoats. The campaign was shot at The Fat Radish on the Lower East Side.

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