(Photo courtesy of Ace Hotel New York)
Either working independently or with big names in the hospitality industry, a number of famous fashion designers are lending their names and design sense to chic new hotels around the world. It’s a win-win situation for these designers from a marketing point of view,visually use the entire hotel as a big advertisement for the brand. From Giorgio Armani partnership with Emaar Properties, Donatella Versace Palazzo Versace, Ralph Lauren’s Round Hill Hotel and Villas in Jamaica, to Bulgari, the Italian jeweler and luxury product maker joint partnership with the Ritz-Carlton, a division of Marriott International. There’s a huge number of people who stays at a hotel each day and gets immerse through this product awareness an opportunity designers get the message out to the masses.
Hotel interiors aren’t the only thing getting a makeover–uniforms are getting revamped as well. Sofitel Hotels employees gets to grace French designer Jean-Charles de Castelbajac creation with their staff uniforms, to the W Hotels where employees wear seasonal lines by Michael Kors and my ultimate favourite Ace Hotel New York collaborates with L. Gambert created handcrafted custom fit shirts, Converse, Coto, Surface to Air, with the doormen will wear simple Spiewak pea coat and Uniqlo cardigan.
Jason Pomeranc, co-owner of the Thompson Hotel uses different designers for his hotels, depending on the mood and tone he’s trying to capture. Diane von Furstenberg dresses at the Hollywood Roosevelt capture “a European flavor, bordering on American chic,” Pomeranc said. Denim by Rag & Bone is the fabric of choice for workers at the new 6 Columbus in New York — “casual, but still very smart at the same time,” he said. Rachel Zoe and Jenni Kayne collaborated on the uniforms for Beverly Hills: “delicate and elegant, but still sexy in its own way. A little mod.” Thompson Toronto have sourced Canadian designers to create staff uniform with earlier announced this year – Greta Constantine (Lobby Bar) joining Jeremy Laing (Rooftop Lounge) and Bustle (Front Desk, Concierge, Bellman and The Counter)
And the Opus Hotels collaboration with Canadian shoe designer John Fluevog to create a dandy porter shoe with “a bit of cheek and a wink of fun.”OPUS Hotels Porter Shoe is made in Portugal with Italian Analine Leathers and branded with OPUS Hotels inside. Featuring black patent with a dark pink leather, the two-tone color scheme matches Opus Hotels’ strong colour decor The OPUS Hotels Porter Shoes will be showcased in the hotel lobbies and will be worn exclusively by valets and male guest service associates at OPUS Vancouver and OPUS Montreal. In true hotel fashion, the shoes will be featured on the hotel mini bar menu.