Lana is the new face of H&M’s LA Noir collection while her version of Blue Velvet is being used as the soundtrack to the ad campaign. The track is a cover of the 1963 classic production original by Bobby Vinton. The H&M ad directed by Johan Renck starring Lana was released in its full-length on the brand’s website on September 19th, but the campaign was leaked online a day earlier. The singer-songwriter is also fronting an ad campaign for Jaguar. Del Rey will include the track of her debut album entitled “Born to Die – Paradise Edition” which will be released in November.
And there’s also backstage video too as we all get to see the work that goes into a huge campaign from start to the finish project.