7 Diamonds Fall/Winter 2012 Men’s Lookbook


7 Diamonds FW2012 Men’s Lookbook

Menswear label 7 Diamonds presents their Fall/Winter 2012 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.

Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.

Pepe Jeans Fall/Winter 2012 Advertising Campaign


Edie Campbell, Claude Simonon, Paul Simonon, Eliza Cummings, Sophie Pumphrett, Tom Barker and Adam Loft-Schultz photographed by Alasdair McLellan for Pepe Jeans London Fall/Winter 2012 2013 campaign.

Rockstter Spring/Summer 2013 Advertising Campaign


Brazilian label Rockstter enlist Baptiste Demay for their spring/summer 2013 campaign of Brazilian label Rockstter.  Photographed by Gianfranco Briceño, the collection features casual spring’s wardrobe with easy shirting, lightweight outerwear and a variety of  different colored pants thats mainstream on-trend which every gentleman should incorporate on their wardrobe.

Hotel of the Day: L’hôtel Mama Shelter Marseille by Philippe Starck


After Paris, a second Mama Shelter hotel has opened in Marseille, France worked with industrial design genius Philippe Starck to create a welcoming space to represents the idea of hospitality that is present in every culture around the world.

Dapper + Gent: How to Tie A Scarf


With the weather turning cold, leaves falling, wearing our sweater while sipping our tea as fall/winter season approaches, we turn our attention to one of the most versatile stylish pieces of clothing in a man’s wardrobe;the scarf. The wearing of scarves by men was  have been a staple in men’s wardrobes for over 2000 years, with the world’s militaries using them as rank insignia and unit designators.  From the Terracotta Warriors of China to modern-day desert military units, we see scarves used because they provide value in inclement weather.