Menswear label 7 Diamonds presents their Fall/Winter 2012 campaign lookbook and video. Shot and filmed in the classic Downtown Los Angeles, this 7 Diamonds campaign features its inventive collection in a very James Dean-esque manner. Associated with the highest standard of quality, the clothing line showcases its collection of new pieces, including blazers, varsity jackets and sweaters, with the help of a group of very mysterious male models oozing aloof charm.
Showing more of its lifestyle roots, 7 Diamonds is pushing boundaries in all aspects of menswear. This campaign includes some amazing scenes including shots of a coffee shop, roof top and the banking district, making for a very relaxed, true-to-LA piece.
Brazilian label Rockstter enlist Baptiste Demay for their spring/summer 2013 campaign of Brazilian label Rockstter. Photographed by Gianfranco Briceño, the collection features casual spring’s wardrobe with easy shirting, lightweight outerwear and a variety of different colored pants thats mainstream on-trend which every gentleman should incorporate on their wardrobe.
After Paris, a second Mama Shelter hotel has opened in Marseille, France worked with industrial design genius Philippe Starck to create a welcoming space to represents the idea of hospitality that is present in every culture around the world.
With the weather turning cold, leaves falling, wearing our sweater while sipping our tea as fall/winter season approaches, we turn our attention to one of the most versatile stylish pieces of clothing in a man’s wardrobe;the scarf. The wearing of scarves by men was have been a staple in men’s wardrobes for over 2000 years, with the world’s militaries using them as rank insignia and unit designators. From the Terracotta Warriors of China to modern-day desert military units, we see scarves used because they provide value in inclement weather.