H&M Divided The Grey Concept Fall/Winter 2012 Advertising Campaign

Swedish fashion label H&M presents their latest collection the Grey Concept inspired by  youthful rebellion drives this collection mixing aesthetics fusion of disheveled grunge, rock and garments layered together to create a new edgy collection. A Mix of statement separates and luxury basics injects an effortlessly hip off-duty model look. And basics that individual style should be built around a chic blend of urban style staples with a modern twist. Previously Divided Grey Concept was for men’s collection but also introducing a women’s collection as well. The Grey Concept will be available in selected stores and online on November 1 Continue reading

Video: Shoe Shining – The Knowledge – MR PORTER

THE ART OF SHOE SHINING: Shine tsar Mr Justin FitzPatrick guides you through the complexities of oiling your Oxfords and buffing your brogues as he takes us through the many stages of how to properly shine our shoes which is quite impressive and great information. Read the full story in THE JOURNAL via Mr.Porter and watch the video after the jump. Continue reading

The Man’s Guide to Buying a Watch – Episode 1: What is a Movement?

IWC Watches

This IWC video is the first in a series called “The Man’s guide to buying a watch”. Over the course of the next few months IWC will feature watches, people at the manufacture in Schaffhausen and well known bloggers in the field of fine watch making to give us a behind the scenes look at these  watches and some of the complications that form the IWC collection. Continue reading

The Man’s Guide to Buying a Watch: Episode 3: What’s style got to do with it?

IWC Watches

Watches are the single most important statement a man can make about his personal style.  Some are designed for action and performance, some are designed as relics of timeless elegance. IWC makes sure to address the multiple facets of masculinity and embody them in the style of each watch. Continue reading

Recap: Toronto Fashion Week Mercedes-Benz Start Up Finalists


Mercedes-Benz Start Up is a ongoing initiative that is intended to provide a national platform to discover and support emerging Canadian fashion designers. By connecting these gifted individuals with an experienced panel of industry insiders, the program mentors Canadian talent to help them hone a broad range of skills and elevate their profile through unparalleled opportunities. Unprecedented access to fashion business experts, combined with real-world practical experience, Mercedes-Benz Start Up offers finalists the knowledge required to develop a thriving career and the tools necessary to create a successful business beyond the initial launch of a collection.

Vancouver-native Christopher Bates was the only menswear designer among the finalists for the Mercedes-Benz Start Up program. His Spring 2013 collection  was inspired by the 1960’s James Bond films that features an impeccable offerings of ready to wear well-tailored dressed shirts, leather jackets, denims and suiting that brings cohesiveness and a well-thought out collection that showcase the designers aesthetics and influences. The full collection will be available in-store early next year and in addition to Toronto Gotstyle Menswear, the Christopher Bates line is available at Channer’s in Waterloo, and Boutique Novo in Quebec City.

Source: Toronto Life

Chaos Theory Menswear Toronto Fall/Winter 2012 Collection

Toronto-based label Chaos Theory, delivers simple,casual and versatile menswear mix with streetwear contemporary fashion, “The result is an uncluttered, wearable aesthetic; the product of our brand’s focus, which combines sharp details with sleek silhouettes.” Founders Kevin Chao and Alyssa Alikpala talk about the label’s development and their plans to create a community brand and social awareness. Continue reading

Hugo Boss Orange Winter 2012 Advertising Campaign

Hugo Boss Orange tapped Tobias Sorensen for their latest online campaign for Boss Orange Fall/Winter 2012 that showcases warm knitwear and light outerwear perfect for the winter seasons. Continue reading