The Heart and Stroke Foundation (HSF) has launched an aggressive campaign to raise awareness of CPR (cardiopulmonary resuscitation), with an edgy, horror-movie style video that teaches people what to do if someone suffers cardiac arrest.
“The goal of the campaign is to raise public awareness and promote hands-only CPR,” said Mark Holland, Director of Health Promotion and Public Affairs, Heart and Stroke Foundation. “In Canada, the survival rate for out-of-hospital cardiac arrests barely exceeds five percent. We must do better, and we can, if we all learn CPR.”
The campaign launched today at Yonge-Dundas Square with The Undeading, a video playing off the popular theme of the “zombie apocalypse.” Directed by Hollywood-Canadian director Vincenzo Natali (Splice, Cube), it stars actress Michelle Nolden (Red, The Time Traveler’s Wife and CSI). The main event is on Thursday, October 25, at the massive Hallowe’en Haunt party at Canada’s Wonderland. For $14.99 – 60% off of regular admission, not only will you be a part of this historic and exclusive event, but you will also have full access to the park and Halloween Haunt and learn how to save lives with CPR.
The Heart and Stroke Foundation is teaming up with the Toronto Zombie Walk to help spread the word about CPR training sessions running for the next two months and will consist of CPR training events across Ontario; a quirky online video with zombies demonstrating CPR’s simplicity; presentation events in municipalities, and a massive gathering at Canada’s Wonderland, aiming to break the Guinness World Record for the largest CPR training session on October 25. The campaign is designed to educate people not to hesitate when they see someone going into cardiac arrest. As the video reminds us, you won’t do the person any harm, and you might save their life . Just by knowing CPR, you can make someone ‘undead’ by calling 911 and administering two pumps to the chest every second.
With only fewer than 3000 people have registered, but they’re going to need more than double that to break the current record held by Singapore, which attracted nearly 8000 people.The Foundation’s ambitions are high: the Toronto Star reports they’re anticipating 10,000 people, and they’ll have 350 certified trainers at the ready.
For more information and buy your tickets please visit www.theundeading.ca CPR Makes you Undead! See you there!