H&M Fall/Winter 2012 “Alter Ego” Video starring Actor Joel Kinnaman

H&M teams up with famed director Jonas Åkerlund and actor Joel Kinnaman (Robocop) for “Alter Ego” short which offers an interesting take on the brand’s lookbook for Fall/Winter 2012. Called “Alter Ego”,the video tells the stroy of a man trying to find himself on a solemn, rainy night in London.Ultimately, he discovers that he can be whoever he wants at any given moment, and the video comments on male self-perception. Smartly worked and crafted, the video showcases this season’s latest through ostensibly candid shots of Kinnaman. Also have a look at the H&M Fall 2012 Advertising Campaign starring actor Joel Kinnaman.


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