British fashion house Burberry’s “The Britain” watch celebrates 158 years of the London-based brand, and marks the company’s first venture into the luxury watch market utilizing an automatic movement. The watches are inspired by the iconic Burberry trench as well as British design, with the rounded octagonal shape of the face taken from the D-ring closure on the famous coats. The color palette also follows the brand’s classic design-scheme. Burberry’s chief creative director describes it as, “The Britain represents all that Burberry stands for today as a brand built on design, innovation and function… from the D-rings and trench coloured dials, to these strong bolts that hold the case and protect the movement from the elements.”
Available in four different variations including a chronograph version and variant sporting a power reserve indicator, all foru models boast a date indicator and are available with either a metal bracelet or leather strap. Prices starts at £1,125 GBP (approximately $1,810 USD) and go up to £2,775 GBP (approximately $4,464 USD) for the watches and they can be found at Burberry stores and the brand’s online store.
And below features the Burberry The Britain Watch 2012 Ad Campaign with musician Rob Pryor, actress Gabriella Wilde, and art dealer Harry Scrymgeour are cast to front the new campaign shot in London by photographer Mario Testino under the creative direction of Christopher Bailey