H&M Divided The Grey Concept Fall/Winter 2012 Advertising Campaign

Swedish fashion label H&M presents their latest collection the Grey Concept inspired by  youthful rebellion drives this collection mixing aesthetics fusion of disheveled grunge, rock and garments layered together to create a new edgy collection. A Mix of statement separates and luxury basics injects an effortlessly hip off-duty model look. And basics that individual style should be built around a chic blend of urban style staples with a modern twist. Previously Divided Grey Concept was for men’s collection but also introducing a women’s collection as well. The Grey Concept will be available in selected stores and online on November 1


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