Ben Sherman has always been known for being one of the few firms flagged by the Mod’s along with Fred Perry, Penguin or Lambretta. His unique style has become a benchmark of fashion and indie Britpop with plaid shirts, tight pants, parkas the bomber and everything from a perspective very select, very foray color, choice of quality materials and above all true to their style. And this Fall-Winter 2012/2013 was not going to be very different: torn between rocker style or mod.
Ben Sherman presents Plectrum Collection Summer 2012 lookbook inspired by a modernist cruise collection, merging staple springtime pieces and technical innovation, high summer referencing the classic aesthetic of 1950s resort and beachwear. And a collection of short sleeved shirts, polo’s and beach shorts perfect wardrobe for sunny days and warmer climates.