Lacoste Pre Fall/Winter 2013 Men’s Lookbook

Lacoste Pre FW2013 Men’s Lookbook

Lacoste enlists model Benjamin Eidem for their Pre Fall/Winter 2013 collection with an inspired focus that features nautical references with the stripes , essentials ranging from pattern-enriched knits cardigan to transitional pieces to the upcoming winter season with overcoat that is elegant and always wearable garments. Continue reading


Burberry Black Label Fall/Winter 2012 Advertising Campaign

British fashion label Burberry with its Japan-exclusive Burberry Black Label is a brand characterized by mystery and their new advertising campaign for the 2012 fall/winter season presents that kind of atmosphere in spades. Featuring model Benjamin Eidem and Ava Smith stars in the photos with warm coats and tailored pants, which are all in noirish black-and-white and focused on the darker side of urban style. Continue reading

Benjamin Eidem by David Roemer for Boss Orange by Hugo Boss Spring/Summer 2012

Boss Orange by Hugo Boss enlist model Benjamin Eidem paired with Hanne Gaby Odiele for their Spring/Summer 2012 collection and photographs by David Roemer. Continue reading

Benjamin Eidem for Zara Man March 2012 Lookbook

H&M Spring/Summer 2012 Men’s Lookbook

Swedish retailer H&M tapped model Benjamin Eidem to appear in its spring/summer 2012 lookbook photographed by Kacper Kasprzyk. The collection showcase impeccable tailoring business look with bold and colorful clothes – orange, navy, yellow, red and maroon. Key pieces from the collection are  double-breasted jackets, chunky knit jumpers and cropped trousers as well as sportswear look. Continue reading