Lacoste enlists model Benjamin Eidem for their Pre Fall/Winter 2013 collection with an inspired focus that features nautical references with the stripes , essentials ranging from pattern-enriched knits cardigan to transitional pieces to the upcoming winter season with overcoat that is elegant and always wearable garments.
British fashion label Burberry with its Japan-exclusive Burberry Black Label is a brand characterized by mystery and their new advertising campaign for the 2012 fall/winter season presents that kind of atmosphere in spades. Featuring model Benjamin Eidem and Ava Smith stars in the photos with warm coats and tailored pants, which are all in noirish black-and-white and focused on the darker side of urban style.
Swedish retailer H&M tapped model Benjamin Eidem to appear in its spring/summer 2012 lookbook photographed by Kacper Kasprzyk. The collection showcase impeccable tailoring business look with bold and colorful clothes – orange, navy, yellow, red and maroon. Key pieces from the collection are double-breasted jackets, chunky knit jumpers and cropped trousers as well as sportswear look.