H&M for Brick Lane Bikes for Spring 2013


H&M teams with Brick Lane Bikes

H&M is set to make its new venture towards the world of fixed gear cycling with a men’s capsule collection with Brick Lane Bikes shop of East London, combining the functionality of cycling wear with great city style for both on and off the bike.

The 11 piece collection has been designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. Inspired by both vintage pieces and today’s sports performance, the collection is made from more sustainable materials as part of H&M’s Conscious work. The collection will be launched on March 7, 2013 in around 180 stores worldwide, also available online.